Why you might need UTM links
When you launch a marketing campaign across more than one platform (ads, a newsletter, social media), it becomes hard to know which source brought you the most visits or conversions without a clear tracking method. UTM links solve this by adding small parameters to the end of a URL, which pass accurate information about each visit's source to analytics tools like Google Analytics.
What are the five UTM parameters?
UTM links consist of five main parameters added to the end of a URL after a question mark: utm_source (the source, like Facebook or Newsletter), utm_medium (the medium, like cpc, email, or social), utm_campaign (the campaign name itself), and two optional parameters, utm_term (the keyword in paid ad campaigns) and utm_content (to distinguish different ad variations within the same campaign). The tool automatically adds these parameters to the original URL and generates the full link ready to publish.
Steps to use it
Follow these steps to get the result instantly:
Open the UTM link builder
Open the tool directly from the SEO tools page.
Enter the target page URL
Enter the base URL you want to send visitors to.
Fill in the UTM parameters
Enter the source, medium, and campaign name, plus any other optional parameters.
Copy the final link
The full link is generated instantly and you can copy it to use right away.
Practical Tips Before You Start
Before you start, keep these points in mind:
- Use fixed, consistent naming for sources and campaigns (like always lowercase) so Google Analytics reports don't get accidentally split into duplicate categories.
- Avoid spaces in parameter values, and replace them with a hyphen (-) or underscore (_) to make sure the link works correctly across all platforms.
- Give the campaign a clear name that describes its actual goal, like summer-sale-2026, instead of a vague generic name.
- Keep a copy of every UTM link you create in a simple spreadsheet so you can easily review each campaign's performance later.
Your privacy is fully protected; none of the data you enter is saved or stored.
Common use cases
- Accurately tracking the performance of paid ad campaigns on platforms like Google Ads and Facebook Ads.
- Knowing the source of traffic coming from a newsletter compared to social media.
- Comparing the performance of different ad variations within the same campaign using utm_content.
- Organizing shared links for monthly or quarterly marketing reports.
Why choose Fastols?
Supports all standard UTM parameters
Source, medium, campaign, keyword, and content
No data storage
The link is built inside your browser and nothing is stored with us
Completely free
Unlimited use with no hidden fees
A link ready to publish instantly
No errors in formatting or parameters
Frequently Asked Questions
Do I need to fill in all five UTM parameters?
No, the essential required parameters are source, medium, and campaign name, while utm_term and utm_content are optional and used in specific cases like keyword-based campaigns.
Do UTM links affect a page's SEO ranking?
No, UTM parameters are meant for analytics tracking only and have no effect on a page's ranking in search engines.
Can I use the resulting link on any ad platform?
Yes, the resulting link is just a regular URL with extra parameters, and it works on any platform or tool that allows sharing a link.
Is the tool free and without sign-up?
Yes, you can use it for free without creating an account.
Does letter case matter in UTM values?
Yes, Google Analytics treats values as case-sensitive, so it's important to use the same format (lowercase is preferred) across all your links to keep reports accurate.
Ready to track your marketing campaign?
Try the UTM link builder for free now, with no sign-up, in seconds.
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